PageSpeed Guru Creating A Faster Web
Got my shop from a 72 to a 95 I tried everything I could on my own to speed it up but the last few things I couldnt handle myself ...
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And why you need to fix it
Visitors hate to wait
As your shop begins to load, the visitor has to wait for content to appear. Until the shop has loaded, the visitor is stuck in limbo and can do nothing except be annoyed, get angry or choose to drop your shop altogether. If your shop is fast the limbo is short and the user content - the best foundation for a sale
Speeds vary
Mobile browsing can be painful. Depending on connection quality and the state of your smart phone, the experience can and will differ a lot. With acronyms, such as 2G, 3G, 4G and now 5G you would think it should be possible to surf the internet with no problems at all! Not so! And it isn't set to change anytime soon. With more than 70% of all searches world wide being from a smartphone - Google knows! As much as a bad mobile experience hurts your business, Google's business is hurt more!
Mobile is everything
Instead of looking at the desktop version of your shop. Google now looks at the mobile version and is ranking it based on how fast it renders on a mobile phone. If your shop is slow to load, chances are you have already lost business because of it. Now you will loose your ranking in Google's SERPS as well.
Visitors to your shop can come from any number of places. As the result of a search engine query, the click on an ad, or from a post you have written on Facebook. Depending on the conditions, such as connection quality and the smart phone your visitor is using, the experience will differ a lot.
As your shop begins to load, the visitor has to wait for content to appear. Until the shop has loaded, the visitor is stuck in limbo and can do nothing except be annoyed, get angry or choose to drop your shop altogether. If your shop is fast the limbo is short and the user content - the best foundation for a sale.
We want visitors to buy our products. - Performance plays a major role in getting the sale. A slow shop has a negative impact on revenue, and the opposite is also true.
Page speed is a search engine ranking factor. and with Google's Mobile First index being implemented all over the world, it has just become paramount.
Mobile first indexing is their answer. Mobile-first indexing is simply how Google crawls and indexes the web. Instead of looking at the desktop version of your shop. Google now looks at the mobile version and is ranking it based on how fast it renders on a mobile phone. If your shop is slow to load, chances are you have already lost business because of it. Now you will loose your ranking in Google's SERPS as well.
Before you start working on your shop’s page speed, it’s a good idea to set a goal for where you want it to be.
According to Google, best practice is three seconds. Unfortunately, also according to Google most shops - in fact most web sites - are nowhere near that.
The analysis of more than 900,000 mobile pages from more than 126 countries found that 70% of the pages analyzed took nearly seven seconds to load. With 53% of visits abandoned if a shop takes longer than three seconds to load - you see the problem.
I hope your shop is doing better. If it's not, here is what you can do:
Make sure your web host is up to the task:
If you run your shop on Shopify or BigCommerce you are in luck. If you run WooCommerce, Drupal, OpenCart, PrestaShop or Magento your luck has probably run out. And you need to do something about it. To check if you are "out of luck" you need to look at Server response time.
Shopify and BigCommerce run on big professional server farms so they have it covered. Unless you run Magento, WooCommerce, Drupal, OpenCart or PrestaShop on Nextel servers your TTFB will probably be higher. If so move your shop to a better host.
Make sure your shop is configured correctly:
Even though Shopify is currently the fastest E-commerce system out there. They do this one wrong.
Avoid all redirects:
Redirects slow down your page load speed! Redirects are typically caused by apps or plugins that takes you to another location based on some condition. Apps that do redirects are "Geo location" apps that take you from the current page to a country based page based on the visitors IP. Or "Translation" apps, that attempts to find the language of the visitor and translate the content of the page.
Minimize the number of requests needed to show your shop:
Simple is faster. Browser engineers recommend pages contain fewer than ~1,500 DOM nodes. The sweet spot is a tree depth < 32 elements and fewer than 60 children for each parent element. A large DOM can and will cause more memory to be used and take longer for the browser to render. This is a bit technical - what you need to understand is that themes, apps and plugins increase the number of DOM nodes, and increase the page load time.
Compress your images and show them in the right size:
Images in general make up between 50% and 75% of the total number of bytes in any given webpage. In most cases they are essential to getting the sale. According to SEO specialists CrazyEgg 66% of consumers want to see at least three product photos before buying. In light of my previous point, this also means that they do not need to see 20, between 3 and 6 will do and your shop will load that much faster.
Reduce render blocking to a minimum:
A fast shop gets you higher user engagement, more page views, and improves your conversion rate. You can improve your page speed by in-lining styles and scripts that are required to show the content above the fold and defer those that aren't. There are three types of render-blocking: scripts, stylesheets, and HTML imports.
Monitor your page speed relentlessly:
As you work to improve your page speed, it’s a good idea to monitor how it changes over time. This is important even after you’ve achieved an acceptable page speed. Monitoring your page speed can help catch issues early, and keep your shop fast.
PageSpeed Guru and Google Pagespeed insights give you the most comprehensive insights into how your shop is doing.
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Support
We test and maintain our apps relentlessly. Still, if you find a glitch or bug, just send a support request and we will fix it as soon as possible. At PageSpeed Guru we strive to deliver the best possible support. We will respond back to your support request within 48 hours. Every issue and problem will be addressed with the highest priority.
We’re here to help you improve what's working in your shop and fix what isn't!
Quick
Let PageSpeed Guru run its analysis, click the SPEEDUP SHOP button and you are done.
Safe
PageSpeed Guru runs on a copy of your shop. So it is easy to undo what is done.
Compatible
PageSpeed Guru works with 99% of all themes and 99% of all apps.